International Citizen Media Award 2012

More and more people achieve a high age. The demographic change resounds throughout the countries. How can one cope with this? Which challenges does it evoke? Elderly people have experience of life, competence, knowledge and time. Very good requirements for civic involvement. There are numerous exemplary examples for dedicated hononary office works and volunteerism. Even a growing older Europe is full of chances! Therefore, 2012 was the official European Year of Active Aging and Solidarity between the Generations. The toppic this year is:

Civic Involvement and
Solidarity between the Generations

The media prize is especially interested in striking products showing how elderly people support youngsters and how youngsters campaign for elderly people. Common civic involvement is the key for solidarity between the the generations and the positive development of society in Europe.

Watch the winner video above.