SASME - Social Activation of Seniors through Media Education

Key Action 2: Cooperation for innovation and the exchange of good practices Strategic Partnerships in the field of adult education “Social Activation of Seniors through Media Education – innovative program for senior organizations”

The EU population is ageing, but age is still associated with infirmity, frailty or the need for care. The society, however, can profit greatly from the competence, creativity and innovative capacity of older people so there is a need to bring them back to the society. 

The project proposes the comprehensive Programme for Social Activation of Seniors through Media Education to organizations and institutions working in favour of seniors. SASME Programme is a set of complementary activities and tools strengthening traditional approach to teaching and learning. It is a combination of on-site trainings for seniors, learning by doing approach and edutainment – learning by entertaining. It comprises the following elements:

Training Programme and education materials for seniors (utilizing the press magazine and video knowledge pills as a medium for educational content). Handbook for NGOs describing method of coordination of practical education of seniors (by establishing press office of the European Senior Voice magazine and social campaing) Method of organization of social campaign promotion and distribution of the Senior Benefit Card allowing seniors to receive discounts for products and services (engaging local community in the benefit program) A board-game for both formal and informal education of seniors follow-up tool strengthening knowledge and skills acquired in trainings.

By making the SASME Programme available to organizations working for seniors, the project consortium is going to create conditions for engaging seniors in lifelong learning and active participation in social life.


To vary educational offer for seniors through providing organizations with complex educational programme to deliver educational materials related to training content and issues important for seniors (like social and economic security, health) in the form of educational magazine, created by seniors for seniors.

To improve seniors’ basic mathematical skills and economic knowledge necessary in everyday situations, ie. savings and rationalisation of expenditures, fundraising, presentation and negotiation skills through involving seniors in social campaign “Seniors Benefit Card”

To educate seniors in basics of journalism, marketing, press law, shaping key language skills, assertiveness, fundraising in trainings and motivate them to participation in social life through trainings and work in magazine

To prepare adult education organisations for implementation of SASME programme to raise awareness in society on the issue of ageing and the role of seniors in building civic society, through the magazine and involving local entrepreneurs in support of the elderly to reinforce cooperation and exchange of knowledge and good practices between organizations working in the field of social activation of seniors through media education.

Through achievement of the above mentioned goals by the end of December 2018 conditions for engaging seniors (threatened by social exclusion) in lifelong learning and for their social activation will be created and the main result of the project will be achieved. Project will influence various target groups: organizations working for seniors, seniors themselves, local enterprises and local authorities and policy makers. Project SASME is implemented in the international consortium composed of organizations from Poland, Germany, Romania and Lithuania under ERASMUS+ Programme of the European Union.

Partners: Germany (Bürgerhaus Bennohaus), Poland (Polskie Gry Planszowe), Lithuania (Social Innovation Fund) and Romania (Center for Promoting Lifelong Learning). Organiser: Stowarzyszenie MANKO

Read more about:

1. The kick of meeting in Cracov, Poland

2. The second meeting in Kaunas, Lithuania

3. The Joint Stuff Training in Münster, Germany

4. Animal Assisted Therapy with Seniors

5. SASME Playlist on YouTube

6. Official Website of SASME:



Project meeting in Malta MeLDE in Münster Final meeting in Cracow The Final Final Conference TV, Internet and the Streets of Yerevan Between Armenia’s Past and Future And now: Yerevan The Final Conference in Kyiv Radio Svoboda & ZIK TV Channel Visiting the National Union of Journalists of Ukraine Visiting the Parliament’s newspaper: Holos Ukrayiny Talking with the “Ukrainian News Agency” about the role of media in armed conflicts Interviews and Cutting: The Video Groups in Action Youth 4 Media is partner of the "Changes of media-education and political dialogue perspectives" - funded by the Ministry of Foreign Affairs of German... From the Communist Party School to the Institute of Journalism First day of ‘Changes of Media Education and Political Dialogue Perspectives’ in Kyiv Changes of Media-Education and Political Dialogue perspectives The Conference and the project’s results Visiting an Armenian diaspora community A walk through Odessa’s colours The Intercultural Evening Digital Literacy in the Digitalised era: supporting teachers through a whole-school approach MYgrant METHAMORPHOSIS in action! A kick-off meeting in the city of Wolves DC4JOBS: 3rd Partner Meeting in Breda, the Netherlands Start of the project "Changes of Perspectives in Media Education and Political Dialogue" A project meeting in Malaga DC4JOBS - Digital Competences for New Jobs: Young people (with fewer opportunities) fight unemployment InDVT meeting in Prague Merry Christmas and a happy New Year 2018!